Frequently Asked Questions

A basic store on a stock theme, with payments, delivery and a populated catalogue, goes live in 2–4 weeks. A project with a custom theme, non-standard cart logic or back-office integration takes from several weeks to several months. The driver is not the design but the number of integrations and the complexity of the business rules.

Yes. We either adapt a stock theme to your brand design system or build a custom Shopify theme from scratch on Online Store 2.0, giving full control over the markup and the sections your content manager edits alone. The front end is built in Liquid. We watch speed closely: a theme with dozens of animations easily fails Core Web Vitals.

Yes, we build private apps for a specific store: Admin API work, webhook handling, custom admin screens through App Bridge, background jobs. Typical tasks are stock and price synchronisation with an accounting system, internal reports and non-standard order processing. It pays off when subscriptions to several public apps cost more than your own code.

Yes. The exchange is built on the Admin API (GraphQL) and webhooks: orders, customers, stock, prices and statuses. We integrate CRM systems including Salesforce, ERP and accounting systems, payment gateways, delivery services, Klaviyo and analytics. Before development we fix the source of truth for each data type, the sync frequency and the behaviour on exchange errors.

Yes — from Magento, BigCommerce, WooCommerce and custom platforms. We move the catalogue with variants and images, customers, order history, content and navigation. The most important part is SEO: 301 redirects from old URLs, meta tags, canonicals and sitemap. After the move we reconcile the data, monitor indexing and test checkout on real payments.

Shopify Plus is the plan for large e-commerce, from $2,300 per month. The key differences are checkout customisation through Checkout Extensibility, expansion stores for different countries and currencies, built-in B2B with price lists and payment terms, automation via Shopify Flow and Launchpad, and higher API limits. Move when the store genuinely hits the limits of the base plan.

Yes. Shopify support covers bug fixing, integration monitoring, payment and delivery checks, app compatibility after platform updates and preparation for seasonal peaks. The format is an agreed monthly hour budget or work on request. Changes ship through a staging environment. We currently support more than 37 projects.

Yes, and it is better to plan for it in the architecture from the start. Stores grow through custom development: metafields and metaobjects, Shopify Functions for custom discount and shipping rules, checkout extensions, new integrations. Once a business expands to several markets or adds B2B, Shopify Plus is usually the next step.