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What is Power BI in simple terms?

Power BI in simple terms is a Microsoft platform that collects data from different systems and turns it into interactive reports and dashboards. It helps you quickly see the key metrics and the reasons they changed.

What is Power BI used for?

Power BI is used to analyse sales, finance, marketing, inventory and operational processes. It allows a company to automate reporting, keep track of KPIs and drill metrics down to an individual product, region or manager.

Can Power BI be used for free?

Yes. Power BI Desktop can be used free of charge to build reports, and the Fabric Free licence suits personal work in the service. Standard sharing requires Pro or PPU. Free users can also view content hosted on a Fabric F64 or larger capacity if they have been granted the relevant access.

What is the difference between Power BI Desktop and Power BI Service?

Power BI Desktop is designed for preparing data, building models and creating reports. Power BI Service is used to publish them to the cloud, refresh them automatically, collaborate and manage access.

Which Power BI licence should you choose?

For learning and local work the free Desktop is enough. Pro suits teams that need to publish and view reports together. PPU is chosen for personal access to Premium features, and Fabric capacity for dedicated resources or a wide audience.

How do you start learning Power BI?

The best way to start is with a specific task and a small dataset. Connect an Excel file in Desktop, clean the data with Power Query, create a few basic measures and build your first Power BI report. This approach helps you grasp the logic of the platform faster than working through all its features one by one.

What is a Data Platform in simple terms?

It is the infrastructure that collects data from all of a company's systems – CRM, ERP, advertising, warehouse – brings it into a single format and makes it available for analytics and automated decision-making. It is not a single database, but a combination of sources, storage, a processing layer and analytics tools that work as one whole.

Why does a company need a unified data platform?

Without one, departments calculate the same indicators differently and decisions are made on the basis of inconsistent figures. A unified data platform gives the whole company a single version of the truth: marketing, sales and finance see the same metrics, calculated with the same logic.

How does a Data Warehouse differ from a Data Lake?

A data warehouse stores structured data in a fixed schema and suits financial reporting and well-defined BI dashboards. A data lake stores any data in raw form: files, logs, unprocessed datasets, and is better suited to large-volume analytics and ML models, where the structure is not known in advance.

Which is better: Data Lake or Data Lakehouse?

A lakehouse combines the principles of a data lake and a data warehouse: it makes it possible to work with large volumes of diverse data and at the same time support structured analytics. But there is no universally better option: the choice between a data lake, a data warehouse and a data lakehouse depends on the types of data, the analytics tasks and the architecture requirements.

What components make up a Data Platform?

In a simplified architecture there are four main blocks: data sources and integrations, storage, the analytics and BI layer, and governance – the rules for access, quality and data management. In more complex platforms, data processing, cataloguing, monitoring and security tools can also be separate components.

How do you build a company’s data ecosystem?

Step by step: first an audit of the current systems, to understand which data sources are critical. Next – choosing an architecture that fits the scale of the business. Then building the ETL/ELT pipelines that move and transform the data. And only at the end – connecting the BI layer for dashboards and reports. Skipping the audit or trying to start straight from BI increases the risk that the platform will be built on inconsistent data and will need rework after launch.

What is Row-Level Security in Power BI?

RLS restricts access to individual rows of the data model depending on the user's role. That is why one and the same report can show different data to different people.

How can you restrict data access in Power BI?

Create an RLS role, define the filter rule, test it, publish the model and assign users or groups to the role in Power BI Service. Separately check their workspace permissions and their access to the report.

How does static RLS differ from dynamic RLS?

In static RLS the filter rule is tied to a role. In dynamic RLS it can change depending on the user, for example through USERPRINCIPALNAME() and a mapping table.

How do you show different data to different Power BI users?

This is done with RLS Power BI: the model's rules define which data a user sees after signing in.

How do you test RLS in Power BI?

In Power BI Desktop use View as to check the report on behalf of a role. After publishing, the role can also be tested in Power BI Service.

What mistakes happen when setting up RLS?

Typical mistakes: an error in the DAX filter, incorrectly assigned workspace roles, an outdated mapping table, and an attempt to replace RLS with ordinary report filters.

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Additionally

IWIS development principles

Digital transformation solutions built around business needs

Our transformation initiatives focus on clear operational objectives. The work is directed toward execution, transparency, and control of core business processes. Companies operate faster. Reporting becomes clearer. Operational friction decreases without additional complexity.

IWIS operates as a digital transformation agency where change occurs through a structured program, not through a set of tools. Strategy, technology, and process optimization align within a single execution model. Fragmented platforms transform into a unified digital ecosystem. Teams work faster. Leadership relies on consistent data. This approach has been applied across more than 90 projects. These environments are complex, and stability is critical.

Digital transformation solutions built on business needs

Each initiative begins with a business-focused assessment. Teams examine systems, workflows, and data flows. This helps identify bottlenecks, manual operations, and operational risks. It also reveals where execution slows down and where productivity declines.

Next, a clear action plan defines measurable outcomes. As a digital transformation company, IWIS focuses on implementation, not theory. Automation consolidates repetitive tasks. Cloud integration connects systems. Data analytics and API integration unite tools into a single operational environment. Legacy system modernization occurs in stages. Day-to-day operations remain stable throughout the process.

Business digital transformation: from strategy to implementation

Large-scale change requires structure and discipline. Adding new tools to inefficient processes increases complexity. Teams begin with assessment and planning. Then they move to system integration. As the organization grows, long-term optimization occurs.

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