{"id":4460,"date":"2025-12-08T10:16:07","date_gmt":"2025-12-08T10:16:07","guid":{"rendered":"https:\/\/dev.iwis.io\/?post_type=portfolio&#038;p=4460"},"modified":"2025-12-09T15:11:42","modified_gmt":"2025-12-09T15:11:42","slug":"planety-kino-app","status":"publish","type":"portfolio","link":"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/","title":{"rendered":"Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[78],"portfolio_tag":[93],"class_list":["post-4460","portfolio","type-portfolio","status-publish","hentry","portfolio_category-mobile-applications","portfolio_tag-web-application"],"acf":{"portfolio_project_image":4469,"portfolio_project_description":"Planeta Kino is a brand that speaks to moviegoers in their own language. The experience begins long before the screening itself \u2014 from the mobile app interface to the atmosphere inside the theatre. ","portfolio_project_tags":[93],"portfolio_project_url":"","portfolio_categories":[78],"portfolio_featured_project":false,"portfolio_about_label":"About the project","portfolio_about_title":"A personal cinema menu where every push notification fits your taste","portfolio_about_description":"Planeta Kino is a brand that speaks to moviegoers in their own language. The experience begins long before the screening itself \u2014 from the mobile app interface to the atmosphere inside the theatre. \r\nThe company was the first in Ukraine to ditch paper tickets, launch its own mobile app and build a community of over one million active users. Innovative formats like IMAX, 4DX and RE\u2019LUX have become the signature of a brand that consistently raises the bar for entertainment. ","portfolio_about_problem_title":"The client's problem","problem_item_text_default":"<span style=\"font-weight: 400;\">Movies \u2014 like any form of entertainment \u2014 have only a few seconds to catch attention. Planeta Kino needed a way to communicate with users so that every message hit the mark on the first try.<\/span>\r\n\r\nKey challenges:","portfolio_about_problem_items":[{"portfolio_about_problem_item_text":"No tool for personalized content selection"},{"portfolio_about_problem_item_text":"High risk of losing the user\u2019s attention after a single irrelevant message"},{"portfolio_about_problem_item_text":"Difficulty predicting what will interest each individual"},{"portfolio_about_problem_item_text":"Need for a system that works in real time and adapts to user behavior"}],"problem_item_text_default_second":"<span style=\"font-weight: 400;\">To maintain user trust and avoid wasting attention on irrelevant offers, the team needed to shift from mass messaging to precise, personalized content \u2014 where every message is timely and meaningful.<\/span>","portfolio_about_problem_image":4469,"portfolio_details_label":"Project details:","portfolio_details_title":"Key facts about the project","portfolio_details_cards":[{"portfolio_details_card_type":"text","portfolio_details_card_title":"12 months","portfolio_details_card_image":null,"portfolio_details_card_text":"Project duration"},{"portfolio_details_card_type":"text","portfolio_details_card_title":"Medium","portfolio_details_card_image":null,"portfolio_details_card_text":"Project size:"},{"portfolio_details_card_type":"image","portfolio_details_card_title":"","portfolio_details_card_image":3541,"portfolio_details_card_text":"Project complexity"},{"portfolio_details_card_type":"text","portfolio_details_card_title":"Completed","portfolio_details_card_image":null,"portfolio_details_card_text":"Project status:"}],"portfolio_team_label":"Our Team:","portfolio_team_members":[{"portfolio_team_member_text":"Project Manager"},{"portfolio_team_member_text":"Android Developer"},{"portfolio_team_member_text":"iOS Developer"},{"portfolio_team_member_text":"Data Science Engineer"},{"portfolio_team_member_text":"DevOps Engineer"}],"portfolio_solution_items":[{"media_type":"image","gif_image":null,"static_image":4468,"solution_label":" Case information","solution_title":"Algorithms that find their viewer on the first attempt","solution_points":[{"point_text":"<span style=\"font-weight: 400;\">For Planeta Kino, we developed a content recommendation system that helps the brand engage its audience with relevant messaging across all key channels: push, email and the mobile app.<\/span>","point_has_bullet":false},{"point_text":"<b>Our approach:<\/b>","point_has_bullet":false},{"point_text":"<span style=\"font-weight: 400;\">We built an ensemble of models that analyze previous behavior, preferences, viewing history and in-app activity. At the same time, we implemented a reverse model that identifies the most interested audience for a specific piece of content.\r\nSpeed was crucial \u2014 the system was optimized so that the very first message aligns with a user\u2019s interests as accurately as possible. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">The solution is fully scalable and used across the entire customer base.<\/span>","point_has_bullet":false}],"button_text":"","button_url":""},{"media_type":"image","gif_image":null,"static_image":4467,"solution_label":"","solution_title":"Work results:","solution_points":[{"point_text":"<span style=\"font-weight: 400;\">Personalized recommendations transformed how Planeta Kino communicates with its audience.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">Content stopped being generic \u2014 every user now sees what actually matches their interests. This had a direct impact on engagement efficiency. <\/span>","point_has_bullet":false},{"point_text":"Our client received:","point_has_bullet":false},{"point_text":"<span style=\"font-weight: 400;\">higher conversion rates across communication channels;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">increased average engagement time with content;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">recommendation system integrated into push, email and the mobile app;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">a solution ready for deployment across the full customer base;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">real-time personalization that adapts to user behavior.<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">Now each message works like a well-crafted movie trailer: it hooks from the first frame and inspires action. The recommendation model has become part of the brand \u2014 subtle, timely and effective. <\/span>","point_has_bullet":false}],"button_text":"","button_url":""}],"portfolio_results_slider_type":"desktop","portfolio_results_mobile_images":null,"portfolio_results_desktop_images":[{"portfolio_results_desktop_image":4461},{"portfolio_results_desktop_image":4466},{"portfolio_results_desktop_image":4470},{"portfolio_results_desktop_image":4464},{"portfolio_results_desktop_image":4463},{"portfolio_results_desktop_image":4462}],"portfolio_show_feedback_button":true,"portfolio_feedback_preview_image":"","portfolio_feedback_video_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content - iwis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content - iwis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/\" \/>\n<meta property=\"og:site_name\" content=\"iwis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IWIS.UKRAINE\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T15:11:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/\",\"url\":\"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/\",\"name\":\"Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content - iwis\",\"isPartOf\":{\"@id\":\"https:\/\/dev.iwis.io\/en\/#website\"},\"datePublished\":\"2025-12-08T10:16:07+00:00\",\"dateModified\":\"2025-12-09T15:11:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.iwis.io\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.iwis.io\/en\/#website\",\"url\":\"https:\/\/dev.iwis.io\/en\/\",\"name\":\"IWIS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/dev.iwis.io\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.iwis.io\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dev.iwis.io\/en\/#organization\",\"name\":\"IWIS\",\"url\":\"https:\/\/dev.iwis.io\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.iwis.io\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png\",\"contentUrl\":\"https:\/\/dev.iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"IWIS\"},\"image\":{\"@id\":\"https:\/\/dev.iwis.io\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IWIS.UKRAINE\/\",\"https:\/\/www.linkedin.com\/company\/iwis-ukraine\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content - iwis","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/","og_locale":"en_US","og_type":"article","og_title":"Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content - iwis","og_url":"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/","og_site_name":"iwis","article_publisher":"https:\/\/www.facebook.com\/IWIS.UKRAINE\/","article_modified_time":"2025-12-09T15:11:42+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/dev.iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/","url":"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/","name":"Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content - iwis","isPartOf":{"@id":"https:\/\/dev.iwis.io\/en\/#website"},"datePublished":"2025-12-08T10:16:07+00:00","dateModified":"2025-12-09T15:11:42+00:00","breadcrumb":{"@id":"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dev.iwis.io\/en\/results\/planety-kino-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.iwis.io\/en\/"},{"@type":"ListItem","position":2,"name":"Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content"}]},{"@type":"WebSite","@id":"https:\/\/dev.iwis.io\/en\/#website","url":"https:\/\/dev.iwis.io\/en\/","name":"IWIS","description":"","publisher":{"@id":"https:\/\/dev.iwis.io\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.iwis.io\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dev.iwis.io\/en\/#organization","name":"IWIS","url":"https:\/\/dev.iwis.io\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.iwis.io\/en\/#\/schema\/logo\/image\/","url":"https:\/\/dev.iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png","contentUrl":"https:\/\/dev.iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png","width":512,"height":512,"caption":"IWIS"},"image":{"@id":"https:\/\/dev.iwis.io\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IWIS.UKRAINE\/","https:\/\/www.linkedin.com\/company\/iwis-ukraine\/"]}]}},"_links":{"self":[{"href":"https:\/\/dev.iwis.io\/en\/wp-json\/wp\/v2\/portfolio\/4460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.iwis.io\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dev.iwis.io\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":2,"href":"https:\/\/dev.iwis.io\/en\/wp-json\/wp\/v2\/portfolio\/4460\/revisions"}],"predecessor-version":[{"id":4510,"href":"https:\/\/dev.iwis.io\/en\/wp-json\/wp\/v2\/portfolio\/4460\/revisions\/4510"}],"acf:term":[{"embeddable":true,"taxonomy":"portfolio_category","href":"https:\/\/dev.iwis.io\/en\/wp-json\/wp\/v2\/portfolio_category\/78"},{"embeddable":true,"taxonomy":"portfolio_tag","href":"https:\/\/dev.iwis.io\/en\/wp-json\/wp\/v2\/portfolio_tag\/93"}],"wp:attachment":[{"href":"https:\/\/dev.iwis.io\/en\/wp-json\/wp\/v2\/media?parent=4460"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/dev.iwis.io\/en\/wp-json\/wp\/v2\/portfolio_category?post=4460"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/dev.iwis.io\/en\/wp-json\/wp\/v2\/portfolio_tag?post=4460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}