Sales, loyalty, navigation: one River Mall app – hundreds of opportunities
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Planet Cinema Goes Mobile: Enhanced App for Viewer Convenience
About the project
Mobile Application that Opened a New Era of Customer Interaction
Planet Cinema is not just about theaters, but a universe of modern technologies. The network was the first in Ukraine to launch its own mobile application and loyalty program for 1 million users. IMAX, 4DX, RE'LUX formats, comfortable service, and focus on innovation make Planet Cinema the brightest player in its industry.
Client Challenges and Needs:
Planet Cinema’s mobile apps are a key communication channel with its million-strong audience. They were meant to become the core of the customer experience: from viewing showtimes to receiving cashback on loyalty cards.
However, app maintenance and development began to stall. Legacy code, technical issues, unstable performance, and complex interactions with the previous contractor – all of this affected the speed of changes, service quality, and user experience.
Our tasks were to:
- stabilize app performance and eliminate technical bottlenecks
- improve performance and user experience
- develop functionality in line with business goals and roadmap
- introduce key features: Apple Pay directly, online ticket refunds, etc.
- organize systematic technical support and transparent communication
How we solved the client's problem
Updated Planet Cinema mobile apps are now faster, more convenient, and more technologically advanced
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We succeeded in providing personalized interaction with a million customers, implementing innovative functionality, and after-hours support.
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Our approach: We started with an in-depth analysis of the application code. We formed a set of tasks to stabilize the applications. Then we implemented new functionality. Together with the client’s team, we developed a roadmap for product development. Our focus was on stability, efficiency, and improving user interaction.
How we solved the client's problem
Work results:
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We transformed the mobile apps into a powerful customer tool – convenient, fast, and functional:
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Direct Apple Pay integration: one of the first such implementations in Ukraine.
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Online ticket refunds with automatic payment returns. This significantly reduced the load on the contact center.
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Personalized promo codes and discounts: increasing loyalty and repeat purchases.
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After-hours support: organized response to requests during evening hours and weekends.
Project details
Key facts about the project
60 months
Project duration
Large
Project size
Project complexity
Completed
Project status
Team:
Project Manager
Business Analyst
2 Android Developers
2 iOS Developers
2 QA Engineers
DevOps
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