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September 17, 2025

Web development trends for 2025: what to consider today

Business process automation: 5 things to do right now

In today’s world of web development, there is a growing demand for products that not only work but also save time. More and more companies are turning to automation not only as a technological solution, but as a tool for strategic efficiency. At IWIS, we help businesses streamline their daily processes, reduce the workload on their teams, and focus on what matters most – scaling.

Here are 5 areas to start with today:

1. Email without chaos

  • Instead of manually sorting messages, use automatic filters, triggers, and response templates.
  • Tools such as Gmail Filters, Spark, or Zoho Mail help reduce information noise and automate initial contact with customers.

2. Smart meeting scheduling

  • Synchronizing calendars via Calendly, Google Calendar API, or Microsoft Bookings allows you to book available slots without lengthy email exchanges.
  • This is a must-have for both internal teams and salespeople.

3. Data entry and reporting

  • Instead of manually filling out Excel spreadsheets, we use integration via Zapier, Make (formerly Integromat), or connection to BI systems.
  • In our projects, we have automated reporting for marketing and logistics platforms, reducing manual processing time by 4 times.

4. Social media posts

  • You no longer need to upload content manually – tools such as Buffer, Planable, and Meta Business Suite help you plan a month's worth of content in a day.
  • In a project for a client in the fashion industry, we automated weekly campaigns from five accounts in different regions.

5. Task and project reminders

  • Instead of manual Slack notifications, use automatic reminders via Asana, Notion, ClickUp, or custom bots in Telegram/Slack.
  • We integrated an auto-notification system for the support department of one of our e-commerce clients, resulting in a 25% increase in task completion speed.

Why is this important?

Automation reduces errors, speeds up decision-making, and frees up time for more valuable work – development, design, and strategy. By 2025, these solutions will no longer be considered “innovative” but will become a basic expectation.

Conclusion

Automation is not about replacing people, but about empowering teams. If you want to create a product that not only looks modern but also works effectively, automation must be built into its architecture.

At IWIS, we integrate automation tools at the design stage, not after launch, which is why our clients’ products scale faster.

Want to learn how automation can work for your project?

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